Lorna Andrews is the founder of the lifestyle blog Lornaluxe.com, which is dedicated to providing style inspiration for fashion savvy young professionals. Initially starting off as a blog to share her commitment to fashion, it soon developed into more of a lifestyle and travel journal where she captivates her audience in the world of luxury.
MERCER7 had the opportunity to interview Lorna and ask a few questions about her style, aesthetic, amazing travel experiences and more. Follow Lorna’s journey on her website or instagram for daily visuals.
TELL US ABOUT YOURSELF AND YOUR LIFESTYLE BLOG – LORNALUXE.COM? I’m London based but originally from the North where I studied classical piano before taking up a career with Virgin as a long haul hostie. My blog was born just over three years ago and though originally a source for fashion and my unrelenting shopping habit, it quickly developed into more of a lifestyle and travel journal. It’s a fairly curated place and in fact I prefer to stay connected with my followers daily on my social media platforms – specifically instagram and twitter – what content makes it to the blog is usually impacted by the conversations I have on social.
“If you can’t be better, be different.” – Lorna Luxe
WHAT’S YOUR STYLE PHILOSOPHY AND AESTHETIC?
My style is a mix of well cut classics – I have all my denim and suiting tailored-mixed with flamboyant accessories (yep I own one of those weighty Louis Vuitton iPhone cases for my sins) and often I’ll play with seasonal trends via the high street. I hate pastels, enjoy the odd floral and feel most confident in a monochrome palette.
WHAT HAS BEEN THE HIGHLIGHT OF YOUR CAREER TO DATE?
I’ve travelled so much thanks to my blog. I got the chance to join Prince Harry on a trip to Palm Beach with his Sentebale Charity. I was given a private polo lesson with the Ralph Lauren model Nacho Figueraswhile I was out there – that was a fairly good day at the office.
WHAT KIND OF PROJECTS HAVE YOU BEEN WORKING ON LATELY?
I’m signed up to shoot swimwear for Heidi Klein in Greece at the end of the month. I’ve also been collaborating with underwear brand Gooseberry Intimates for some time now – I really believe great fitting lingerie/body scaffolding is the biggest confidence boost.
WHAT WOULD BE YOUR DREAM COLLABORATION?
Designing the perfect Lorna jean is high up on the list. Donna Ida and her eponymous label Ida denim has been a true inspiration from the get go.
WHAT WOULD BE YOUR ADVICE TO THE ASPIRING FASHION CREATIVES OUT THERE? If you can’t be better, be different. And visa versa. I also had to become business savvy in order to take my creative hobby to the next level. Having a point of difference and understanding my audience was key to my organic growth – but also realising that to sustain and monetise a blog, word of mouth marketing is a real numbers game.
HOW DO YOU DEFINE SUCCESS? To build a life where you don’t need a holiday… that’s the goal.
BEST PIECE OF ADVICE YOU HAVE EVER BEEN GIVEN?
Good hair will take you anywhere. I visit Hare and Bone in Fitzrovia when I’m in need of a good blowout.
WHAT ARE YOUR FAVOURITE GO-TO PIECES FOR EVERYDAY DRESSING AND WHERE ARE THEY FROM?
Straight leg vintage denim by RE/DONE. An oversized mohair cardigan from Anine Bing (Acne Studios does similar), White kicks – I love Alexander McQueen for the platform sole, I’ve a Vhuge blazer collection too – scandi brands such as Gestuz and Munthe always offer well priced options.
IF MONEY WAS NO OBJECT, WHAT WOULD YOU BUY?
I’ve had my eye on a hand-painted and embroidered cropped leather jacket by Alexander McQueen – it’s something I would never dare splurge on but one I know I’d cherish forever.