MERCER7 is a London based womenswear website and a creative platform, founded by a New York fashion designer, Erna Leon. Minimalist with a rock ‘n’ roll edge, the MERCER7 edit unites monochrome and neutral colour palettes from design-led womenswear brands that just get it.
MERCER7 is the home of timeless, effortless style. This is fashion that goes well beyond seasons. Items, featured on MERCER7 must tick all of Erna’s effortless-style boxes; foremost they should be versatile, easy-to-wear and simple to style, whilst never compromising on impact and individuality. Each item must amplify you to be your best self and go with you on your daily and weekly journey; boardroom to bar, panel discussion to private view and beyond, in order to ensure you have a wardrobe, which is the backbone to your busy lifestyle.
Every item is handpicked and curated to work together seamlessly, allowing you to easily build outfits and your own capsule wardrobe. MERCER7 works to manage your budget and combine a mix of brands which scale from entry level up to one-off investment. Inspiration and guidance will be given for each piece to ensure you are coached and supported into a whole new relationship with your wardrobe.
Erna’s personal selection process sees her set a high standard for quality of fabrics, fit and finish – removing all the barriers that online shopping often presents. Essentially, doing the research and quality control for you, providing the ultimate wardrobe
Whatever your style is and wherever you are going, there’s a “wishlist directory” where you can shop key pieces selected by the people Erna Leon interviews, industry experts and editors.
“WHETHER YOU ARE A BUSY MULTITASKING MOTHER LIKE ME OR NOT – LET’S FACE IT, NO ONE’S GOT TIME FOR RETURNS NOWADAYS, SO ONE LESS THING TO WORRY ABOUT WHEN IT COMES TO OVERALL PRODUCT QUALITY.” – ERNA LEON
Wearable fashion has always been at the heart of founder, Erna Leon’s style. Whether 9-5 or up all hours, she believes that clothes are for living in.
Erna Leon graduated with a bachelor’s degree in fashion design from the Fashion Institute of Technology in New York. Having worked as a womenswear designer for brands ranging from Calvin Klein Jeans to Halston, Erna has an innate understanding of fabric; from luxe cashmere sweaters to leather jackets, it’s all in the detail.
MERCER7 is her curation of the finest pieces out there; putting quality at the heart of her edit with a timelessness that goes beyond the latest season.
Erna Leon moved to London from New York six years ago, and she now lives in North London with her husband and two kids.
“I wanted to create an expertly-curated online shopping destination with a focus on quality and versatility for effortless style, offering capsule wardrobe essentials and investment pieces that last beyond the latest season and are more sustainable by representing timelessness, rather than fast-fashion trends.
Taking a ‘less is more’ and ‘day to night’ approach to everyday easy dressing is one of my mantras for MERCER7.
Online shopping can be overwhelming and websites are all too often saturated with too many options. I wanted to create a focused space with one aesthetic all in one place, to make shopping easier for busy women. I make sure to select the finest pieces that are easy to wear and simple to style, so you don’t have to spend hours on end trying to search for a perfect outfit.
I like to think of MERCER7 a bit like an online personal shopper. I collaborate with brands as well as my network of style experts and collectively curate the finest pieces from high street to luxury, taking the hassle out of online shopping.
Plus, if you shop MERCER7 EDIT, you know that it’s been handpicked by me to ensure that there are no disappointments when you receive your order. Whether you are a busy multitasking mother like me or not – let’s face it, no one’s got time for returns nowadays, so one less thing to worry about when it comes to overall product quality.”