GOOP LAUNCHES IN THE UK
Earlier this month I was invited to the very first goop London pop up shop opening in beautiful Notting Hill. goop’s ethos and values truly resonate with MERCER7, so I was very excited to attend and have the opportunity to see, try and and test some of their carefully curated products.

For those who aren’t familiar with goop, it is a lifestyle brand founded by the actress Gwyneth Paltrow back in 2008 with its roots in content across Wellness, Travel, Food, Beauty, Style, and Work. A perfect one-stop-shop for all your needs. In addition, be sure to check out the brilliant TRAVEL section of the website, which is not only informative but also helpful with packing tips and tricks, holiday ideas and city guides.

goop‘s own brand consists of a luxurious high-performance skincare line made from organic ingredients, a regimen-based vitamin program to address the acute needs of modern women, a gorgeous line of fragrances crafted from entirely natural and powerful components and G.Label, a limited-edition range of fashion essentials all made in Italy and the USA’s finest mills and factories.

G. LABEL

As expected, I was very impressed with the curation of every single category which consisted of clean beauty, ready-to-wear, home, accessories and activewear collections, not to mention the incredible selection of gifting ideas and books!

SKINCARE FAVOURITES

Gwyneth’s go-to products are goop Exfoliating Instant Facial aka the gateway to younger looking skin, apparently GP uses it daily, though goop officially recommends using it 2-3 times a week. Another one of her favourites is the Vitner’s Daughter Oil, which is known for transforming skin, thanks to an infusion of 22 of the world’s most active organic botanicals mixed with powerful essential oils.

The pop up shop is set over three floors. goop’s fashion offering including the brand’s own G. Label collection and other fashion brands, accessories and shoes can be found on the ground floor, with the clean beauty department on the upper level, and the active and homeware ranges downstairs on the lower floor. It’s an amazing shopping experience and there are beautiful flower arrangements dotted around the store as well as perfectly merchandised corners showing key products.  The sales team are very knowledgeable and were on hand to help with any questions that I had.
I highly recommend visiting the store or ordering online, now that they have launched in the UK.  I will definitely be going back! Happy shopping and I hope you will like my goop EDIT that includes some of my favourite products. x

GOOP ACTIVE

GIFT IDEAS

Paid partnership with goop. This post contains affiliate links.
Photos of me (Erna Leon) by Annabel Staff