Photo Credit: Photographer: Simon Wisbey | Makeup Artist: Tahira Herold  

THE ULTIMATE EDIT FOR EFFORTLESS STYLE

“ONLINE SHOPPING CAN BE OVERWHELMING AND WEBSITES ARE ALL TOO OFTEN SATURATED WITH TOO MANY OPTIONS. I WANTED TO CREATE A FOCUSED SPACE WITH ONE AESTHETIC ALL IN ONE PLACE, TO MAKE SHOPPING EASIER FOR BUSY WOMEN. WE MAKE SURE TO SELECT THE FINEST PIECES THAT ARE EASY TO WEAR AND SIMPLE TO STYLE, SO YOU DON’T HAVE TO SPEND HOURS ON END TRYING TO SEARCH FOR A PERFECT OUTFIT.” – ERNA LEON

OUR NAME MEANS

Mercer ˈməːsə/
A dealer of fine fabrics.
One of our favourite streets in New York.

Number 7
The No.7 resonates with our belief in ‘collective consciousness’, collaboration and positivity. MERCER7 supports and collaborates with other creatives through a series of interviews and features. We work together with others to share beliefs, ideas, attitudes, positivity and knowledge.

OUR STORY

ONE woman
Our founder, Erna Leon, previously a fashion designer, who believes in wearable fashion for real women.

TWO worlds
East meets West.  Born to Armenian parents in Georgia, Erna spent her formative years in New York, before moving to London and founding MERCER7.

THREE elements
Focused, effortless, collective.

FOUR loves
Family, friends, fashion, and all things creative.

FIVE influences
Scandinavian minimalism, French nonchalance, New York cool, London edge and Rock ‘n’ Roll.

SIX fabrics
Raw silks, denim, cashmere, lace, leather and cotton. From natural fibres to textile innovations, high-quality fabrics are at the heart of MERCER7.

LUCKY No.7
It’s all about lucky No.7 and our seven guiding principles: fabric, quality, sustainability, versatility, craftsmanship, busy people, collective consciousness.

OUR MISSION IS

SUSTAINABILITY THROUGH TIMELESSNESS… ‘Shop less, choose well’ Dame Vivienne Westwood said it better than we ever could, and it’s this mantra for sustainability that we live by at MERCER7. We don’t need more. We need better. Whilst this drives our mission, it’s the people that are at the nucleus of our brand. We embrace, champion and collaborate with the industry’s finest and most inspiring talents to inform, excite and empower the MERCER7 community.

You can make a difference by only buying clothes that are well made, pieces you absolutely love and know that you will wear over and over again. Simply taking care of your clothes can help prolong its lifecycle before eventually recycling them in the ethical way.

“MERCER7 IS AN EXPERTLY CURATED ONLINE SHOPPING DESTINATION WITH A FOCUS, OFFERING CAPSULE WARDROBE ESSENTIALS AND INVESTMENT PIECES THAT LAST BEYOND THE LATEST SEASON AND ARE MORE SUSTAINABLE BY REPRESENTING TIMELESSNESS, RATHER THAN FAST-FASHION TRENDS.” – ERNA LEON

OUR VISION IS

To inspire, collaborate and create a lifestyle concept with a purpose: SUSTAINABILITY THROUGH TIMELESSNESS. We believe that our everyday can be lived in more sustainable way by being more mindful, consuming less by choosing better.

ABOUT M E R C E R 7

MERCER7 is a London based womenswear website, founded by a New York fashion designer, Erna Leon. Minimalist with a rock ‘n’ roll edge, the MERCER7 edit unites monochrome and neutral colour palettes from design-led womenswear brands that just get it.

MERCER7 is the home of timeless, effortless style. This is fashion that goes well beyond seasons. Items, featured on MERCER7 must tick all of Erna’s effortless-style boxes; foremost they should be versatile, easy-to-wear and simple to style, whilst never compromising on impact and individuality. Each item must amplify you to be your best self and go with you on your daily and weekly journey; boardroom to bar, panel discussion to private view and beyond, in order to ensure you have a wardrobe, which is the backbone to your busy lifestyle.

Every item is handpicked and curated to work together seamlessly, allowing you to easily build outfits and your own capsule wardrobe. MERCER7 works to manage your budget and combine a mix of brands which scale from entry level up to one-off investment.  Inspiration and guidance will be given for each piece to ensure you are coached and supported into a whole new relationship with your wardrobe.

Erna’s personal selection process sees her set a high standard for quality of fabrics, fit and finish – removing all the barriers that online shopping often presents. Essentially, doing the research and quality control for you, providing the ultimate wardrobe

Whatever your style is and wherever you are going, there’s a “wishlist directory” where you can shop key pieces selected by the people Erna Leon interviews, industry experts and editors.

“WHETHER YOU ARE A BUSY MULTITASKING MOTHER LIKE ME OR NOT – LET’S FACE IT, NO ONE’S GOT TIME FOR RETURNS NOWADAYS, SO ONE LESS THING TO WORRY ABOUT WHEN IT COMES TO OVERALL PRODUCT QUALITY.” – ERNA LEON

ABOUT ERNA LEON

Wearable fashion has always been at the heart of founder, Erna Leon’s style. Whether 9-5 or up all hours, she believes that clothes are for living in.
Erna Leon graduated with a bachelor’s degree in fashion design from the Fashion Institute of Technology in New York.  Having worked as a womenswear designer for brands ranging from Calvin Klein Jeans to Halston, Erna has an innate understanding of fabric; from luxe cashmere sweaters to leather jackets, it’s all in the detail.

MERCER7 is her curation of the finest pieces out there; putting quality at the heart of her edit with a timelessness that goes beyond the latest season.

Erna Leon moved to London from New York six years ago, and she now lives in North London with her husband and two kids.

“I wanted to create an expertly-curated online shopping destination with a focus on quality and versatility for effortless style, offering capsule wardrobe essentials and investment pieces that last beyond the latest season and are more sustainable by representing timelessness, rather than fast-fashion trends.

Taking a ‘less is more’ and ‘day to night’ approach to everyday easy dressing is one of my mantras for MERCER7.

Online shopping can be overwhelming and websites are all too often saturated with too many options. I wanted to create a focused space with one aesthetic all in one place, to make shopping easier for busy women. I make sure to select the finest pieces that are easy to wear and simple to style, so you don’t have to spend hours on end trying to search for a perfect outfit.

I like to think of MERCER7 a bit like an online personal shopper. I collaborate with brands as well as my network of style experts and collectively curate the finest pieces from high street to luxury, taking the hassle out of online shopping.

Plus, if you shop MERCER7 EDIT, you know that it’s been handpicked by me to ensure that there are no disappointments when you receive your order. Whether you are a busy multitasking mother like me or not – let’s face it, no one’s got time for returns nowadays, so one less thing to worry about when it comes to overall product quality.”

For more information please contact Erna Leon, hello@mercer7.com