THE ULTIMATE EDIT FOR EFFORTLESS STYLE

Carefully selected wardrobe essentials and timeless investment pieces from high street to luxury and everything in between. Every item we feature is versatile, easy-to-wear and simple to style, whilst never compromising on impact and individuality. Our expertly curated collection will take you from day to night,  and simplify everyday dressing for busy women.

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/ CAPSULE WARDROBE EDIT /

MERCER7 IS KNOWN FOR CURATING THE ULTIMATE CAPSULE COLLECTIONS, A SINGLE AESTHETIC AND VERSATILE WARDROBE ESSENTIALS THAT HELP BUSY WOMEN LOOK AND FEEL THEIR BEST. HERE, YOU WILL FIND YOUR BUILDING BLOCKS ALL IN A ROW. FROM BASIC LAYERING TO THE MUST-HAVE BIKER JACKETS, LEATHER LEGGINGS AND BLAZERS.

ME + EM / EDIT

ME+EM WAS FOUNDED BY CLARE HORNBY IN 2009 TO OFFER DESIGNER QUALITY AT LOWER PRICES. ME+EM BELIEVES THAT FASHION ONLY WORKS IF YOU CAN WEAR A PIECE TIME AND AGAIN, AND FEEL COMPLETELY CONFIDENT IN IT. THE BRAND IS BRILLIANT IN OFFERING QUALITY COLLECTIONS AND DESIGNS PIECES THAT ARE VERSATILE AND WEARABLE TO LAST MORE THAN ONE SEASON. MERCER7 TRULY RESONATES WITH ME+EM ETHOS AND AESTHETIC AND IS MY GO TO WHENEVER I AM BUILDING A CAPSULE WARDROBE. SHOP THE MERCER7 EDIT BELOW OR CLICK HERE TO SEE THEIR FULL COLLECTION.

NET-A-PORTER / EDIT

UP TO 50% OFF. FOR THE FULL COLLECTION, CLICK HERE.

WHITE SHIRT

A SIMPLE WHITE SHIRT IS A MUST HAVE IN EVERY CAPSULE WARDROBE. IT’S ONE OF THE MOST BASIC AND ICONIC PIECES OUT THERE, WITH POWER TO MAKE YOU FEEL STRONG, PRESENTABLE, CHIC, COOL, PLAYFUL, NONCHALANT, EFFORTLESS, CASUAL AND SEXY ALL AT THE SAME TIME. ONE CLASSIC DESIGN, CAN BE WORN MULTIPLE DIFFERENT WAYS WITH POWER TO HIGHLIGHT DIFFERENT EMOTIONS AND STYLE AESTHETIC. WHEN BUYING ONE, CONSIDER THE FIT, AS IT IS THE MOST IMPORTANT THING HERE. LOOK FOR ONE THAT IS SLIGHTLY OVERSIZED (BORROWED FROM A MAN KIND OF VIBE). THE COTTON WHITE SHIRT, LOOKS AMAZING WHEN STYLED WITH DENIM AND A BLAZER, LEATHER LEGGINGS AND TRAINERS, OR SHORTS AND A PAIR OF CONVERSE FOR SUMMER LOOK. PHOTO BY KELLY REEVES.

& OTHER STORIES / EDIT

FOUNDED IN 2010 BY A SMALL GROUP OF CREATIVES, & OTHER STORIES GREW FROM THE WISH TO GIVE WOMEN THE FREEDOM OF EXPRESSION THROUGH ONE BRAND. ALL THE PIECES ARE ACCESSIBLY PRICED AND ONE OF OUR FAVOURITE BRANDS WHEN IT COMES TO HIGH STREET SHOPPING! SHOP FULL & OTHER STORIES COLLECTION HERE.

PHOTO BY KELLY REEVES AT THE FRANKLIN HOTEL. RINGS BY TUTTI & CO

/ COS /

COS IS A FASHION BRAND FOR WOMEN AND MEN WHO WANT MODERN, FUNCTIONAL, CONSIDERED DESIGN. OFFERING REINVENTED CLASSICS AND WARDROBE ESSENTIALS, COS CREATES PIECES THAT ARE MADE TO LAST BEYOND THE SEASON. TRADITIONAL METHODS AND NEW TECHNIQUES MERGE TO FORM TIMELESS, UNDERSTATED COLLECTIONS. SHOP THE FULL COLLECTION HERE.

/ TOPSHOP /

PHOTO BY KELLY REEVES AT THE FRANKLIN HOTEL. BRACELET BY TILLY SVEAAS. RINGS BY TUTTI & CO.

SHOP DENIM FAVOURITES

SPRING EDIT

RAEY / EDIT

Clean and minimal, with an androgynous edge – a perfect match to MERCER7 EDIT.
Raey is exclusive to MATCHESFASHION.COM. The label fuses crisp silhouettes with carefully selected luxury fabrics to create a collection of effortless pieces for the modern woman’s wardrobe.

ANINE BING / EDIT

“I want to create clothes that are easy to wear. The pieces should work just as good for everyday use as for a night out. To me, the quality together with the fit are the two most important factors in a good piece of clothing, so naturally that’s what I focus on in the design” – Anine Bing

FRAME CHAIN

Frame Chain is a contemporary take on a standard issue glasses chain. It can be worn with any glasses frame, the twist is that it doubles up as a statement necklace, very clever (and versatile) detail we absolutely love. All their chains are white rose and yellow gold plated to achieve a luxury finish on a costume piece. Shop the full collection HERE via Browns Fashion.

ALLSAINTS / EDIT

AllSaints is a British fashion house, established in 1994 and operating within a culture of innovation and design. AllSaints expresses attitude and individuality through its links to music, and its film division – AllSaints Studios.
We love their classic biker cuts as well as AllSaints knitwear pieces and winter coats. They tend to last and that’s what we are looking for when curating our collection for you.

SHOP THE FULL EDIT