THE ULTIMATE EDIT FOR EFFORTLESS STYLE
/ CAPSULE WARDROBE EDIT /
MERCER7 FILM
FEATURING
MUSIC BY THE PEACH KINGS
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ART DIRECTOR AND STYLIST ERNA LEON / MERCER7
VIDEOGRAPHERS SIAN DAVIS AND TARA DARBY
FILM EDITOR LICK SOCIAL
PHOTOGRAPHER SIMON WISBEY
HAIR AND MAKEUP DESIGNER TAHIRA HEROLD
ASSISTED BY JADE WINTERTON
SET ASSISTANT BRITT MANSVELD
FILMED AT JOHN JONES LONDON AND PUSH PR HQ
To view all the images from SS’17 MERCER7 photoshoot please click HERE
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Whinnie Whilliams and Zara Martin for MERCER7 campaign. Photographed at John Jones London and Push PR HQ by Simon Wisbey / Hair + Makeup by Tahira Herold / Art Direction and Styling by Erna Leon
THE ULTIMATE EDIT FOR EFFORTLESS STYLE
Carefully selected wardrobe essentials and timeless investment pieces from high street to luxury and everything in between. Every item we feature is versatile, easy-to-wear and simple to style, whilst never compromising on impact and individuality. Our expertly curated collection will take you from day to night, and simplify everyday dressing for busy women. We handpick clothes that last for a long time, in both quality and style, and therefore are more sustainable by representing timelessness rather than fast-fashion trends. We understand that, when shopping online, it is hard to know what a product is made of or how it feels due to limited information about fabrics – we hunt down quality pieces that meet our high standards to help you avoid returns and disappointments when you receive your order.
OUR 7 GUIDING PRINCIPLES ARE: FABRIC. QUALITY. VERSATILITY. CRAFTSMANSHIP. SUSTAINABILITY. BUSY WOMEN. COLLECTIVE CONSCIOUSNESS.
EFFORTLESS
We believe in simplicity and take a ‘less is more’ approach to dressing. Our collection is curated to work together seamlessly and allows you to easily build outfits and your own capsule wardrobe of key items for effortless style. Our aesthetic is minimal with a bit of a rock’n’roll edge. The MERCER7 edit consists mainly of a monochrome colour palette.
FOCUSED
Our main focus is on quality, the female form, sustainability through timelessness, craftsmanship and people who inspire us. We edit collections from high street to luxury, offering handpicked selection of wardrobe staples – keeping in line with our aesthetic and ethos. We only offer a small and focused selection from design-led womenswear brands we love.
COLLECTIVE
As part of our name suggests, No.7 represents a ‘collective consciousness’. We support and collaborate with other creatives through our series of interviews and features. We work together with others to share beliefs, ideas, attitudes, positivity and knowledge. Get to know the people we admire, get inspired and follow their journey at MERCER7 meets.
INTERVIEWS & FEATURES
Art Director: Erna Leon | Photographer: Simon Wisbey | Makeup: Tahira Herold | Model: Jess Bowen
EACH MONTH WE FEATURE INSPIRING, CREATIVE PEOPLE WHO WE ADMIRE. GET TO KNOW THEM THROUGH OUR INTERVIEWS AND FOLLOW THEIR JOURNEY.
