Following the brand’s February show on Monday the 20th, Burberry opened the doors of Makers House to the public to experience the collection first-hand. It is the second time the brand have created this inclusive customer experience with its exhibition approach, which was incredibly well received back in September. As the leaders of change, Burberry shook up the fashion industry by introducing its first “See Now Buy Now” collection in September, which aims to meet today’s high consumer demand.
Using the same concept for their February show, this time Christopher Bailey was inspired by the artist Henry Moore, who is well known for his abstract sculptures. The ready to wear collection, consisting of 78 pieces, were complimented with individual capes, each handmade and available for special order.
The absolutely stunning collection stayed true to its British heritage, whilst deconstructing traditional pieces such as the Burberry trench coat with new asymmetrical shapes and details. New prints were introduced, together with statement sleeves that were definitely the eye-catcher of the collection. Each individual look saw the combination of Henry Moore and Christopher Bailey’s creative minds, resulting in one cohesive show.
The exhibition takes the visitor on a visual tour, combining both the fashion and art elements of the presentation. With sketches, fabrics, inspiration and art pieces, the storyline comes together in the most beautiful way. The approach Burberry takes with the introduction of Makers House directly resonates with their idea of immediate fashion, which has created an immediate and emotional connection with the consumer. We love the concept and the way Burberry is making strides to connect more directly with their customers.